When it comes to blogging, quality of the content is very important.
At the same time, it is essential to make sure that your quality content reaches the right audience.
The right audience will turn into subscribers, and you can gradually build your own audience.
In this blog, I will discuss proven strategies to promote tech blogs that no one talks about.
Promoting Tech Blogs on Social Media
It’s a no-brainer that when it comes to blog promotion, its social media channels.
But it’s more about doing the promotion right.
Let’s look at each social media channel and see how you can promote your tech blog to get maximum reach.
Note: When you share on social media groups, make sure that content adds value to users. If you post promotional content, there is a high chance of content getting rejected by group moderators.
Linkedin is a great place to promote your tech blog.
You need to join Linkedin groups that are relevant to to your blog niche.
For example, if you write about python, you can join groups that share programming related content.
Share your content in your personal Linkedin account and in Linkedin groups.
Pro tip #1
You need to share the content at the right time. Meaning, there are certain times in a day where the Linkedin user engagement is more.
The following image from sproutsocial shows the user engagement levels of users on different days and times.
As you can see, the best time to post on Linkedin is
- Wednesday from 8–10 a.m. and noon,
- Thursday at 9 a.m. and 1–2 p.m., and
- Friday at 9 a.m.
Pro tip #2
Start your own LinkedIn group and share content consistently.
Eventually, you will have your own group with many followers. I started my own LinkedIn group a few years back, and now it has grown to 50000+ members.
Your own group’s advantage is that you can send notifications every 7 days to all group members.
If you notify your group members with share-worthy content tech content, there is more chance of the post getting re-shared.
Similar to Linkedin, you can join Facebook groups that resonates your blog content.
Try to post the content with a good introduction that can connect with the group members.
Also, engage in the other group conversations and try to contribute to the group as much as possible. This helps you to get more engagement in your own posts.
Pro tip #1
The following image from Socialsprout shows the right time to post on Facebook to get maximum engagement.
As per socialsprout, the right time to post to Facebook is Wednesday, 11 a.m. and 1–2 p.m
Pro tip #2
Start your own Facebook private group.
This gives you the freedom to post content and build a social media audience of your own.
The goal of the group should be to help others. In that process, you can promote your content.
Also, if you are the group owner, you can mark your posts as announcements to get more visibility.
Reddit is another great place for tech conversations.
You can share your content in relevant subreddits.
But you have to be very careful when posting to subreddits. No one tolerates promotions content on Reddit.
So, before you share your content in a subreddit, check what other people have shared and how they included their blog links.
Follow the post pattern which has more comments and discussions.
You can also join the discussions on subreddits and share your blog link if it adds value to the discussion.
The best time to post on Reddit would be in the morning or on weekends.
4. Email Newsletter
The success of your blogging business lies in how well you connect with your audience.
The best way to connect with your audience on a deep level is through newsletters.
I am not talking about sending a email with bunch of links.
I am talking about email which connects you to the subscriber.
Brian Dean from Backlinko is a great example of this. He sends a plain email with information that adds value plus the link to the blog post.
Trust me, I have read his email than any other email that I have subscribed to.
Here is a screenshot of a sample email newsletter from him.
If you see, there are no fancy images, colors, or banners. Just like a email you send to a family member or a colleage.
There are many services like convertkit, Aweber that you can use for your newsletters.
Convertkit is my favorite!